Letter of Complaint

This is a letter of complaint that I wrote as an answer to an exercise in the text book, and I thought that it would be nice for me to post it here, so here it is!

«Mr. Eduardo Oliveira
Lugar de Agoncida,
Mosteirô,
Sta Maria da Feira

Ref: Complaint about a sofa bought on Sofa King Lounge in Miami, Florida in July 2008.

5th August 2008
Dear Mr. Marshall,

As of Friday 30th July, I received the sofa I ordered five days earlier online from your company, Sofa King Lounge, by 10:00 A.M. To my surprise when the delivery company arrived with my new sofa I immediately noticed a stain on one of the cushions and after it was assembled in my living room I also noticed a loose sofa arm and also the other cushion (not the one with the stain) has flattened.
With regard to what has happened, I believe that lack of professionalism on the transportation of the sofa in question was what made the defaults on the sofa. And I suppose that the right thing to do in this situation would be for you to formally apologize to me and to refund the full value of my purchase. In that context we feel it must be outlined that, in my view, this is one of the worst examples of a failure to deliver the quality of customer service that is purported to exist within your company’s culture, especially when dealing with the kind of service that you offer, that is online delivery.
I hope that this letter will reach you, seeing that its purpose is not only to my benefit but also to other customers.

Yours sincerely,
Eduardo Oliveira
(Eduardo Oliveira)»

:)

Marketing Strategies #2

This is an ad I found online and I analyzed it and decided to put it here.

Product / Service advertised:
Chupa Chups’ lollipops
People targeted:
The public in general, especially adults (seen that in the ad, Harrison Ford appears to be smoking, when he is really sucking a lollipop).
Slogan:
‘Come back to where the flavor is.’
Aim:
To get people to consume Chupa Chups’ lollipops.
Main language features:
-imperative;
-key words (‘flavor’).
Other strategy(ies) used to persuade customers:
-usage of a famous person;
-due to its colors, the logo pops out.

:)

Marketing Strategies #1

This is an ad me and Daniela created in class. We are trying to sell the Moon!

:)