This is an ad I found online and I analyzed it and decided to put it here.
Product / Service advertised:
Chupa Chups’ lollipops
People targeted:
The public in general, especially adults (seen that in the ad, Harrison Ford appears to be smoking, when he is really sucking a lollipop).
Slogan:
‘Come back to where the flavor is.’
Aim:
To get people to consume Chupa Chups’ lollipops.
Main language features:
-imperative;
-key words (‘flavor’).
Other strategy(ies) used to persuade customers:
-usage of a famous person;
-due to its colors, the logo pops out.
:)
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